Aged 21, Yasmin has already crammed several successful careers into one short lifetime. International DJ, respected hip-hop club runner and sometime radio show host, she has supported N*E*R*D, toured Europe with Eve, opened Ibiza Rocks for Dizzee Rascal, played Glastonbury and had a Top 15 hit with Devlin. Now in the midst of the most exciting explosion of young British music in years , she’s about to make her mark as a recording artist in her own right. With a nod to the cooler, beat-driven pop of the 1990s but a contemporary sound that’s all her own, tracks like debut single ‘On My Own’ (made with Shy FX) and the upcoming ‘Finish Line’ (made with Labrinth) confirm the arrival of a major new talent.
Now Yasmin’s album, approaching completion at the time of writing, is shaping up to be one of 2011’s most anticipated debuts. Mixing cutting-edge production with a knowledge of beats born from all those years working the decks, it’s contemporary British pop music at its best. As well as recruiting the talents of hot UK producers she has also been in the US working with on of the world’s cutting edge DJs and producers Diplo (M.I.A, Kid Cudi).
07/03/2011